The DoorDash for Merchants website (https://merchants.doordash.com/) hadn't had a full-scale design overhaul in years and was due to a facelift. I took on the full redesign of 150+ pages, approaching it less like a refresh and more like building a design system from the ground up. Drawing on my background in UI/UX, brand identity, and marketing, I unified the visual language across the entire site, modernized the user experience, and created custom product illustrations and mockups that accurately represented the platform in a way that was both clear and engaging. Every page was an opportunity to make the product feel more intuitive and inspiring to current (or hopefully future) merchants.